3 Hour Seminar
Friday February 8
6pm - 9pm
1500 Sound Academy 8729 Aviation Blvd, Inglewood, CA 90301
Tuma Basa: Professional Playlister
Music and playlist curation has become an artform unto itself. More than that, it has become a viable career option for those with a passion and knowledge of music. Tuma Basa is head of urban music for Youtube under industry heavyweight Lyor Cohen. Tuma educates participants on pathways to becoming a music curator and what skills are needed to prepare for this new sector of creative market influenceTopics include:
- History of music curation 101
- Types of music curation
- Fundamentals of music curation
- Art and Profession of music curation
- Future of music curation
About Tuma Basa:
As Director of Urban Music at YouTube, Tuma Basa is responsible for leading activities that draw on his deep industry connections and expertise in programming to increase YouTube’s engagement with the urban music community, artists and consumers. He is also focused on helping artists and labels get the full benefit of YouTube’s direct-to-fan tools through product education. Prior to YouTube, Tuma served as global programming head of hip-hop at Spotify where he was responsible for curating popular playlists for the service including RapCaviar, one of Spotify’s biggest and most popular playlists with over 9 million followers.
Tuma began his career in hip hop with a four-year stint in BET's Music Programming Department right after college. He then went on to spend ten years at MTV in music programming for channels and franchises such as MTV Jams and Sucker Free. While at MTV, Tuma earned his MBA from New York University's Stern School of Business. After MTV, Tuma helped Sean "Puff Daddy" Combs launch REVOLT where he served as Vice President of Music Programming.